'Sins and Virtues' is the theme of indie jeweller Jessica McCormack's eclectic collection of diamond jewellery. Jessica likes to mix the old with the new, ladylike-Victoriana with post-punk attitude. The result is a range of jewels just right for the girl about trendy East London. Jessica McCormack brings her quirky take on life to jewels. Brought up in New Zealand surrounded by the weird and wonderful artefacts in her father's auction house, Jessica combines the look of antique jewels with a sharp dose of wit and elegance. This time she tackles the diverse guises of sin in a collection with a message. These jewels speak of envy, gluttony, pride, anger and sloth. But are they an encouragement to sin or constant reminders of the dangers lurking inside every one of us? That is up to you to decide.