Carla Amorim on love, spirituality and creativity

Marielle de Spa meets celebrated Brazilian jewellery designer Carla Amorim to find out the secrets of her success. 

Carla Amorim is one of the most successful Brazilian jewellery designers in history

Sat face to face with Carla Amorim, I ask her how she manages to keep her loyal clientele whilst appealing to younger generations. “Thanks to my creative freedom,” she explains. “It always pleases me to see how my very first clients still wear my early designs.”  

Forest Guava earrings in yellow gold
Carla Amorim Guava earrings in yellow gold, from the Forest collection ($7,480). The intricate gold beadwork has become one of her signatures. 

By designing timeless pieces, Amorim has skilfully managed to stay ahead of the game and yet maintain the essence of her style that has seen her become one of the most successful Brazilian jewellery designers in history. A difficult task that only the very best in their field are capable of achieving.

Since Carla started crafting jewellery almost 19 years ago, she has set her own rules and designs how she pleases, obtaining harmony and beauty in each and every single jewel. “All of my creations belong to the same family and are engraved with my own DNA,” she says – an instantly recognisable look that is mainly inspired by nature, architecture and religious values rather than by fashion and fleeting trends.

Dandelion ring in pink gold with diamonds
Carla Amorim Dandelion ring in pink gold with diamonds, from the Forest collection ($7,700).

Influenced by her native Brasilia and its mid-century architecture, she admits a lifetime of admiration for Brazilian-born masters such as Oscar Niemeyer and Athos Bulcão. However, mindfulness and a spiritual connection have always been her primary sources of creative enlightenment. “I am grateful for this precious gift that God has given me, so I strive to offer the very best of my talent in return.”

And indeed she does - with utter devotion. Her newborn “Coleção Amar” is a very special homage to Motherly love. Each piece has been named after a particular sentiment: “Cariño” (caring), “Ternura” (tenderness), “Encanto” (enchanted), Equilibrio (equilibrium) and Envolva-se (intertwined).

Forest Fern emerald drop earrings
Carla Amorim emerald Fern earrings in yellow gold ($6,580). 

Ever-present in her work is the wonder of nature. A new collection debuted earlier this year called Forest features abstract representations of bananas, guavas, centipedes, ferns and the spiky leaves of the aloe vera plant – a lush and vibrant homage to Amorim’s family retreat in the Amazon rainforest.

When asked about the future, Carla prefers not to let forecasting get in the way of her creative process. “I never plan – things just happen day by day for me. I am thankful and feel blessed by this talent, so I just do my part - I love, I pray and I work.

Editor's Pick

The Jewellery Editor is for sale

Help us make the future bright

Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos with over 5 million views and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform and help us grow our business to the next stage.

If you are interested to discuss the above, please contact [email protected]

Alternatively, if you are willing to help, you can donate so that in the meantime, we can continue to publish more interesting content.

Terms and conditions

Shop this article

READ MORE

RECOMMENDED

MOST POPULAR

We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.