By Preeta Agarwal in New Delhi
Buying a new piece of jewellery is an exciting experience, but with it comes a long list of questions. What looks good? Which colour? Silhouette? Diamond cuts? And more. Genuine advice from a knowledgeable source is invaluable, and that's where jewellery designer and self-titled "adornologist" Varuna D Jani comes in.
Varuna plays an important role in her clients' shopping experience by giving them her undivided personal attention. A strong believer in the concept of personalisation and customisation, Varuna - daughter of the ledgendary Indian jeweller Ramchand Popley - launched her signature label in 2006, quickly followed by her flagship store in Mumbai in 2008.
She extends her trademark personal touch to every single client who walks through the door of her boutique, meeting with each to answer all the questions they may have. Varuna imparts knowledge and provides expertise by recommending jewellery to suit individual personalities and believes in building trust.
Moving away from an established family jewellery business, in search of her own identity, Varuna has made a name for herself in the male-dominated jewellery industry in India with sheer determination, talent and hard work. Her aesthetic appeals to the modern Indian woman who enjoys the process of trying on and experimenting with jewellery.
One of Varuna's most versatile collections is VOW, which stands for Very Own Wish. Each VOW jewel is designed to be altered so that it can be worn in a completely different way, and each is presented with a base and multiple enhancers, studded with diamonds and different combinations of coloured gemstones, which can be combined to create the wearer's desired piece of jewellery.
With the multi-purpose VOW collection, Varuna gives customers the chance to get the maximum value out of their jewels by designing the pieces so that they can be worn multiple times in myriad different ways. The result is accessible, easy-to-wear luxury with a high style quotient.
