By Priti Salian in Bangalore
When India's jewellery designer to the stars collaborates with the country's go-to jewellery brand, the result is magic. And it shows in Tanishq's latest collection of exquisite luxury jewellery, exclusively designed by Farah Khan.
The Farah Khan for Tanishq jewellery collection has a vibrancy that echoes the young designer's hallmark style. The range includes diamond pendants, earrings and rings crafted in yellow gold. An assortment of rubies, emeralds, pearls, citrines, topaz and amethysts give each piece a character and a vivacious hue that is hard to ignore.
Just like a signature Farah Khan design, each jewel is classic yet contemporary and can adorn an ethnic as well as a modern outfit. For Khan, it was an honour to be associated with the country's leading brand. "Designing a collection for Tanishq using my design aesthetics and sensibilities was a wonderful experience, as Tanishq and my brand Farah Khan Fine Jewellery share the same values and beliefs," she says.
Known for its superior craftsmanship, quality and a mix of traditional and modern designs, Tanishq jewellery caters to the sensibilities of every Indian woman. It is the first time that Tanishq has collaborated with a popular Indian jewellery designer to create a collection for the brand.
Tanishq found many similarities between the Farah Khan label and the brand. Khan's design philosophy and the research that goes into the creation of each of her fashionable pieces excited Tanishq, resulting in the signing of a three-year contract between the duo. The Farah Khan for Tanishq collection will be available exclusively at select Tanishq stores across India.