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Famed Indian jeweller Amrapali launches the Soul Bazaar Collection

East meets west in Amrapali's new Soul Bazaar collection, which juxtaposes traditional Indian jewellery making techniques with surprising design details.

3 August 2013

Fresh, young and very, very wearable, legendary Indian jewellery house Amrapali's accessible new Soul Bazaar collection is the perfect fusion of east meets west.

Crafted in yellow gold using time-honoured jewellery making techniques, Amrapali has juxtaposed traditional Indian craftmanship with surprising details, including hand-painted enameling inspired by Victorian-era wallpaper in Britain.

Classic gemstones such as emeralds, rubies and sapphires are joined by juicy watermelon tourmalines and sparkling pavé diamonds set in blackened gold, interspersed with hand-carved gemstones in the shape of flowers. The bracelets, in particular, are extremely pretty.

In May, Indian actress Vidya Balan brought a distinctly Indian flavour to the red carpet at Cannes Film Festival when she stepped out in Amrapali jewellery (read about it here). One of the best-known jewellery houses in India, Jaipur-based Amrapali continues to gain renown throughout the world, with standalone stores in London and New York.

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