By Åse Anderson
The 12th edition of the show will see more than 500 of the most prestigious international luxury jewellery and watch brands come together under one roof at the Qatar National Convention Centre. Organised by the Qatar Tourism Authority in partnership with q.media and Fira Barcelona, the show is, once again, sponsored by Qatar National Bank.
This year's theme is Timeless Elegance and, over five consecutive days, visitors can look forward to a dazzling celebration of inspiring creativity and craftsmanship. Among the luxury jewellery and watch brands taking part in the show are Avakian, David Morris, David Webb, Graff, Backes & Strauss, Chopard, Christian Dior, Theo Fennell and Richard Mille.
Unmissable high jewellery on display will include two stunning rings by Avakian - one dripping in emeralds, the other set with diamond briolettes. London jeweller David Morris is bringing a mesmerising 47.99 carat yellow diamond necklace and an equally stunning yellow and white diamond hand bracelet.
One of the most talked-about pieces at the DJWE is bound to be the Graff high jewellery ruby and diamond tassel necklace featuring an extraordinary 278.55 carats of rubies. The magnificent necklace will be on display along with a pair of matching ruby and diamond earrings.
Mr Hamad Al Abdan, director of exhibitions, Qatar Tourism Authority, said: "Visitors to the 12th edition will see not just the familiar names that have participated in the DJWE every year, but also many new brands that have recently entered the Qatari market."
The space dedicated to the exhibition has increased by 25% on last year and, this February, the show will stretch over five halls, measuring a total of 25,000 square metres. The layout has also been tweaked to make the show easier to navigate for both visitors and exhibitors.
Mr Ibrahim Abdullah Al Malki, chief enterprise officer at q.media, added: "The significance of the Doha Jewellery & Watches Exhibition has transcended the national border as the exhibition keeps growing in terms of not only participation, but also reputation. This is where people want to be, and to see the best the luxury world has on offer."