Whether or not you buy into the romantic zeal it inspires or shun the commerciality of it all, one thing's for sure: you can't avoid Valentine's Day. For those loved-up souls searching for that special gift, I've picked some of the most classical designs and settings with which to say I love you - a present that, unlike those other traditional Valentine's gifts, chocolates or flowers, will last forever.
These are jewels designed to convey those three little words, loudly and clearly. Boodles' ring and necklace, set with a heart-shaped ruby and diamonds, wear their heart on their sleeve, whilst Tiffany's pear-shaped 2.11ct fancy intense pink diamond, surrounded by a single row of white diamonds set in platinum, will set even the most cynical of hearts alight.
Not so easy on the wallet but oh so seductive to the eyes, there is no more appropriate day of the year to give an unashamedly pretty piece of jewellery. Here's our pick of the most fabulous.