Celebrated Swiss jeweller Chopard chose this year's Venice Film Festival to showcase the latest addition to its ethically produced Green Carpet Collection, in collaboration with Eco-Age and its founder Livia Firth, wife of actor Colin Firth.
The next step in its journey into sustainable jewels, Chopard unveiled the spectacular white gold and diamond choker on 3 September 2013 at an exclusive event. The necklace was worn by actress Virginie Ledoyen and introduced by Chopard's Artistic Director and Co-President, Caroline Scheufele, and Livia Firth.
The third installment in Chopard's Green Carpet collection of jewels, the necklace is composed of 43.1ct of diamonds, set in white gold sourced from mines with FairMined certification. The origin of all 144 hand-cut diamonds is certified by the Responsible Jewellery Council and meets the RJC's strict ethical, social and ecological standards.
Chopard launched its first Green Carpet Collection pieces earlier this year at the Cannes Film Festival. The collection of two white gold jewels, including a cuff bracelet and diamond earrings, made its first red carpet appearance on the actress Marillon Coutillard at the premiere of her film 'Blood Ties'. Like the new Green Carpet Collection necklace, the cuff and earrings were crafted from gold supplied by artisanal mines. The mines, based in Peru, are supported by the Alliance for Responsible Mining, which enable mining communities, particularly in Latin America, to reach FairMined certification.
Founded by Livia Firth with the mission to combine ethics and aesthetics, the Green Carpet Challenge works with A-list designers to catapult sustainable style into the spotlight at the world's most high profile events, such as the Cannes and Venice Film Festivals. Chopard's Green Carpet high jewels are the first pieces of jewellery to be awarded the GCC Brand Mark.