For the third year in a row, Sophie Dahl is the face of Boodles jewellery, with a new campaign shot by British photographer Greg Williams.
With her chin resting in her hand, Sophie Dahl casts a sultry gaze into the distance, as if unaware she is being photographed. Totally at ease, she is wearing some impressive Boodles diamond jewellery, looking as relaxed and natural as if caught in a moment of inner reflection.
Model, author, mother and cook, Sophie has been the face of Boodles’ advertising campaigns since 2014. With this latest campaign she slips gracefully into Boodles’ own low-key take on luxury, looking as comfortable wearing a pair of simple diamond earrings as she does a hugely valuable gemstone necklace.
The pictures, shot in saturated colours or elegant black and white, are the work of respected photographer Greg Williams. As an unobtrusive observer, Williams’ naturalistic style is perfect for capturing the personality and nuances of Sophie, skills he learnt as a reportage photographer shooting behind the scenes at major feature films.
Sophie is becoming such a familiar face that she is now almost part of the Boodles clan. Nicholas Wainwright, Boodles Chairman and third generation to run this family-owned firm founded in Liverpool in 1798, says of choosing Sophie: “We were looking for someone who is so much more than a model. Sophie is a British treasure; she is intelligent, beautiful, real, charming, fun and hopefully someone who Boodles customers will be able to relate to.”
In the different shots, Sophie Dahl wears jewels from several collections but she is most striking wearing the collection named in her honour. The Sophie collection was created as a tribute to her beauty and charisma, and the jewels are as feminine and natural as the woman herself. Voluptuous, softly curved and fluid in form, the jewels all feature an abstract heart shape that meets at the top to form another circle in which a brilliant-cut diamond is suspended. Delicate and light, pale pink or soft grey mother-of-pearl add a touch of colour to the rose gold and platinum jewels. Full of movement and easy to wear, when worn by Sophie the term “dress-down diamonds” really comes to life.