By Åse Anderson
Instagram is the perfect social media tool for big jewellery houses and independent designers to show off their eye-popping creations and, at the same time, give followers an insight into their lives and sources of inspiration.
It's hard to imagine that, only a few years ago, we would have to wait for months for product shots to land on our desks. Now, thanks to Instagram, any jewellery obsessive can have instant access to an endless stream of beautiful baubles.
Italian jewellery designer Delfina Delettrez shares snaps of her unique and colourful gemstones on Instagram, along with close-ups of the amazing precious stones she uses in her work. Interspersed with the arty, stylish product shots are glimpses from the Fendi heiress' personal life, including a photo of her daughter glueing colourful beads onto Peppa Pig - proof that creativity runs in the family!
Known as India's "jeweller to the stars", Farah Khan creates bold, vibrant jewels that she showcases on Instagram, alongside photos that take us on a whirlwind tour of her everyday life - from glamorous parties and travels around India, to quieter family moments. Friendly and fun, Farah's account is constantly updated with dreamy beach shots as well as snaps of her new jewellery designs and huge coloured gemstones.
As you would expect from one of the world's leading jewellery houses, Chopard's Instagram feed offers unrivalled access to some of the most exquisite fine jewellery designs. From celebrity-studded awards ceremonies to stunning campaign shots of Chopard jewellery, the whole account is a stream of beauty and boasts more than 350,000 followers. Our only gripe is that we would love for it to be updated more regularly.
Jacquie Aiche's Instagram account invites us into her sun-drenched Californian world, full of inspirational quotes and, of course, sublime pictures of her distinctive, colourful gemstones. Follow the LA-based jewellery designer for a never-ending inspirational mood board that will instantly boost your spirits.
"Elegance, style and a little bit of rock 'n' roll" is how London jeweller Hannah Martin describes her Instagram account. With a feed that is as cool and edgy as her unisex high jewellery designs, she mixes stylish product shots with a liberal sprinkling of stunning architectural images from London and beyond.
De GRISOGONO is the Instagram account that we turn to for our daily happy-fix of high jewellery that doesn't take itself too seriously. Arty, stylish pictures full of candy colours, diamonds and flowers are mixed in with celebrity pictures and behind-the-scene shots of the Swiss jeweller's exquisite craftsmanship.
As one of Britain's most celebrated jewellers, Stephen Webster creates decadent, cutting-edge designs that he showcases on Instagram with his characteristic flamboyance. A bejewelled Crystal Haze lobster is literally served on a plate, while another post shows Stephen picking up the coveted Gem Award for Design in New York last month. In the interactive spirit of social media, the jewellery designer also invites other Instagrammers to share their favourite Stephen Webster moments with him.
And, of course, let's not forget our own Jewellery Editor Instagram account, where we post pictures of the jewels from all over the world that we encounter on a daily basis.