The opening of a new Graff Diamonds boutique completes the line up at the revamped Fine Jewellery Room at Harrods

Graff unveils its third London showroom in the newly extended Fine Jewellery Room of Harrods.

Graff, which currently has 45 flagship stores across the globe, was commended for its sustained increase in international operations over the last three years. Pictured is one of its latest openings - a new boutique in Harrods' Fine Jewellery Room.

Dazzling Harrods shoppers with its precious wares, this week Graff Diamonds unveiled a new boutique in the Knightsbridge store's Fine Jewellery Room.

Graff is the sixth and final brand to open a dedicated space in the newly extended Fine Jewellery Room, located alongside the world's most prestigious jewellers, including Cartier, Chopard and Boucheron.

Francois Graff, CEO of Graff Diamonds, says: "Graff Diamonds' store portfolio incorporates over 40 locations in the most pre-eminent luxury shopping destinations around the world. I am delighted that this now includes Harrods."

Designed by Graff's in-house interior design team, the Harrods boutique is based on a concept created by innovative architect Peter Marino. A striking gold exterior is complemented by striped marble floors and decadent wall panels clad in rich, opulent colours.

The boutique is illuminated by a highly elaborate Bohemia crystal chandelier, consisting of hundreds of perfect circles of coloured glass. Visitors are invited to sit at leather desks to peruse Graff's one-off jewels, exclusive collections and luxurious timepieces.

Helen David, Fashion Director for Womenswear, Accessories, Fine Jewellery and Childrenswear at Harrods, says of the opening: "We are absolutely thrilled to be launching Graff at Harrods. The British jeweller completes our fine jewellery offering, and we look forward to working closely with the Graff team to bring the finest and most exquisite jewels to our discerning clients."

Alongside Bond Street and Sloane Street, the Harrods boutique is Graff's third store in London. 

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