Parmigiani opens a new atelier in the heart of Mayfair

Swiss watchmaker Parmigiani Fleurier opens 'Atelier Parmigiani' on Mount Street in London's Mayfair, where a watchmaker reveals the secrets of haute horlogerie.


Parmigiani Fleurier is perhaps not the best known of watch names, but with the new 'Atelier Parmigiani' boutique recently opened on Mount Street in Mayfair, London, it is set to become a destination for horologists and those seeking a watch that is both luxurious and mechanically refined, but still known to only a few.

Parmigiani, based in the idyllic Swiss village of Le Fleurier and founded by genius watchmaker Michel Parmigiani - hence its name - is not to be confused with the Italian hard cheese. This niche brand specialises in watches made entirely in-house to the most rigorous standards of haute horlogerie, with an aesthetic that stands out from the crowd.

Placing mechanical know-how quite literally at the centre of the new boutique, a watchmaker's atelier or workshop is the main feature of the new space. Here the watchmaker services movements, offers a unique insight into the inner secrets of Parmigiani's watches and will even invite you to peer through his microscope to watch the miniature beating heart of the escapement of a watch.

Around the workbench are cabinets displaying Parmigiani's watches, as well as comfortable sofas, where you can rest after a round of exploring 'grande complication' watches. Or take your time trying on one of the brand-new ladies' Tonda 1950 watches or a timeless Kalpa, with its swooping golden curves and subtly reassured design.

This watchmaking haven supports Parmigiani's network of UK jewellers and opens up the world of haute horlogerie in the very heart of London.

L'Atelier Parmigiani is located at 97 Mount Street, London, W1. 

Customer Service Centre
Mount Street 97
W1K 2TD London
United Kingdom
+44 20 7495 5172

Editor's Pick

If you enjoyed what you just read...

...we have a small favour to ask. We are an independent online magazine and we are very proud of the quality of our content, all of which we generate from our small office in Oxfordshire, UK. A contribution from you will enable us to maintain our independence and continue to share our passion for this world that we all love. As you are probably aware, advertising revenue across all media is falling fast, but we still want to keep our articles accessible to all. If everyone who reads this helps a little, we won’t have to ask for a subscription and will be able to keep doing what we do best, which we hope you appreciate.

Terms and conditions




We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.