Maria Doulton meets prima ballerina and Backes and Strauss ambassador Tamara Rojo

In our latest video Tamara Rojo, Artistic Director of the English National Ballet, talks about her Backes & Strauss watch, perfection and moving with the times.

TamaraVideoMainImage

Tamara Rojo, Artistic Director of the English National Ballet and face of luxury watch house Backes & Strauss, took time out from her schedule of dancing the lead in Le Corsaire and running a ballet company to talk to us about watchmaking and dance. 

From her Kensington office in London, Rojo explained her quest to make ballet relevant to new audiences while still respecting tradition and the past - a situation similar to that faced by watchmakers, who strive to marry classicism with modernity.

Wearing her Victoria Snowdrop diamond watch on her wrist, Tamara comments that she is as demanding with her art as Backes & Strauss is with its watches. They both insist on absolute perfection in each and every detail, no matter how small.

Editor's Pick

The Jewellery Editor is for sale

Help us make the future bright

Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow in the hands of a different owner. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform.

We can’t commit to financing the website for much longer so if we don’t manage to initiate any meaningful conversations in the next few weeks, the website will be frozen on 1st April 2018. If and when we find a suitable partner we will revive it and take it to the next stage.

If you are interested to discuss the above, please contact [email protected]

Alternatively, if you are willing to help, you can donate so that in the meantime, we can continue to publish more interesting content.

Terms and conditions

READ MORE

RECOMMENDED

MOST POPULAR

We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.