Jewels star at Cannes Film Festival 2011

More starring roles for Chopard jewels this weekend at the Cannes Film Festival. Penelope Cruz, Uma Thurman, Jane Fonda and Astride Bergès-Frisbey were some of the stars at the launch of Pirates of the Caribbean: On Stranger Tides and later that day it was the Trophée Chopard awards.

Penelope Cruz, the Spanish actress, starring in 'Pirates of the Caribbean: On Stranger Tides', was wearing a pair of diamond and rubellite drop earrings set in 18ct white gold.

More starring roles for Chopard jewels this weekend at the Cannes Film Festival. Penelope Cruz, Uma Thurman, Jane Fonda and Astride Bergès-Frisbey were some of the stars at the launch of Pirates of the Caribbean: On Stranger Tides and later that day it was the Trophée Chopard awards.

 

A new day, a new frock and a fresh set of jewels for the stars at Cannes. And Chopard, the Swiss watch and jewellery house, is on hand to provide the stars with the perfect jewel for that dress, or for the men, like Jude Law, a watch. For two weeks, while block buster film deals are negotiated behind closed doors, outside, Cannes becomes a honey-pot for some 300 photographers, 1000 journalists and 269 TV teams poised to beam around the world images of the stars, and most crucially: what they are wearing.

The culminating media moment of each day is the walk up the red carpet, or the 'montée des marches' as it is known locally, in to the Palais des Festivals for the evening's screening. Doors close at 7:30 prompt, even for the celebrities, for whom the short limousine drive down La Croisette, thick with paparazzi, TV crews and ogglers, can take up to half an hour. As the divas emerge unruffled from the air conditioned cars in their wake is a buzz of activity and behind-the-scenes workers.

Saturday 14 May, was a key day for Chopard. Penelope Cruzwore Chopard jewels to the premiere of 'Pirates of the Caribbean: On Stranger Tides' as did Uma Thurman, Jane Fonda, and Cruz's young co-star Astride Bergès-Frisbey. The same evening, Chopard, who are official sponsors of the Festival, celebrated the 10th anniversary of the Trophée Chopard that is awarded to young, promising talent. Robert de Niro, patron of the awards, handed over the golden trophy to Astride Bergès-Frisbey for her role in 'Pirates of the Caribbean: On Stranger Tides" and Niels Schnieder for "Heartbeat".

The morning after, the 'Chopard Lounge' on the roof terrace of the Martinez Hotel, is a cool haven of white sofas under canvas sun umbrellas with a view over the bay of Cannes. Ice glistens in silver champagne buckets and gloved waiters attend to the clients who come to buy jewels. Celebrities pop by to chose what to wear that evening while photoshoots get underway, with yachts in the bay as a back drop. Getting the jewels out of the dark safe and on to the stars for their high profile red carpet moment is the name of the game. And so the serene roof top terrace becomes the springboard to the red carpet. Crunch time comes at around 5pm when all the stars are getting ready for the night and the tempo chez Chopard rises.

Editor's Pick

The Jewellery Editor is for sale

Help us make the future bright

Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow in the hands of a different owner. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform.

We can’t commit to financing the website for much longer so if we don’t manage to initiate any meaningful conversations in the next few weeks, the website will be frozen on 1st April 2018. If and when we find a suitable partner we will revive it and take it to the next stage.

If you are interested to discuss the above, please contact [email protected]

Alternatively, if you are willing to help, you can donate so that in the meantime, we can continue to publish more interesting content.

Terms and conditions

READ MORE

MOST POPULAR

We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.