IWC appoints Formula 1 aces Lewis Hamilton and Nico Rosberg as new ambassadors

Mercedes GP Petronas Formula One team members Lewis Hamilton and Nico Rosberg will be racing in the British Grand Prix as new ambassadors for IWC.


The British Grand Prix is about to begin and all eyes are on Silverstone where Lewis Hamilton, Nico Rosberg and Sebastian Vettel are some of the big names in Formula 1 who will be battling it out on the track.

Watch lovers will be interested know that both Lewis Hamilton and Nico Rosberg have recently been made ambassadors of the Swiss watch IWC Shaffhausen. So look out for the distinctive watches on the wrists of these two Mercedes AMG Petronas Formula One Team drivers. The choice of Hamilton and Rosberg is a natural follow on from the announcement of IWC becoming the Official Engineering Partner to the AMG Petronas team earlier this year.

Georges Kern, CEO of IWC says: "Lewis and Nico are two amazing personalities who work every day at getting that little bit more performance out of themselves and their cars. In their own inimitable way, the two of them represent all that is best about IWC Schaffhausen. I am deeply moved that I am now able to call them Friends of the Brand."

All fingers are crossed at IWC in Schaffhausen as their new ambassadors take to the track this Sunday.

Editor's Pick

If you enjoyed what you just read...

...we have a small favour to ask. We are an independent online magazine and we are very proud of the quality of our content, all of which we generate from our small office in Oxfordshire, UK. A contribution from you will enable us to maintain our independence and continue to share our passion for this world that we all love. As you are probably aware, advertising revenue across all media is falling fast, but we still want to keep our articles accessible to all. If everyone who reads this helps a little, we won’t have to ask for a subscription and will be able to keep doing what we do best, which we hope you appreciate.

Terms and conditions




We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.