Gemfields creates a bracelet for 100 good causes

Gemfields ambassador Mila Kunis lends her support to designer Mary Fisher, who created the 100 Good Deeds amethyst bracelet to help vulnerable women and girls.

The Gemfields 100 Good Deeds amethyst bracelet is now available to buy at

By Rachel Garrahan in New York

Gemfields and its brand ambassador, Mila Kunis, have teamed up with activist designer, Mary Fisher, to create the Gemfields 100 Good Deeds bracelet, a very special piece of jewelry that will help vulnerable women and children around the world. 

Amid all the shopping and partying at this time of year, it is easy to forget that the true holiday spirit is about giving. This project allows you to share a beautiful gift, made by at-risk Zambian women with the company's locally mined amethysts, in the knowledge that you are also helping those less fortunate, and even inspiring positive behavior in the recipient. 

"The motivation behind the 100 Good Deeds collection is to inspire simple acts of kindness around the world," said Mary Fisher, the founder of the 100 Good Deeds Project. "Each bracelet is a reminder to spread positive change through action and fulfill our mission to Do Good, One Deed, One Bead, One Act of Kindness at a Time."

Mila Kunis, herself a new mother, was inspired to take part after meeting Mary, who has been an inspiration to many people around the world. Mary has lived with HIV for more than two decades and has made it her mission to empower women and do what she can to help others living with the disease. The actress appears in a video interview with Mary to raise awareness of the project.

The Gemfields 100 Good Deeds bracelet is now available for purchase at 100 Good Deeds. One hundred percent of proceeds from sales of the $475 bracelet will be donated to the Abataka Foundation, a non-profit organization that provides economic and educational opportunities otherwise unavailable to women and girls across the globe.

Editor's Pick

If you enjoyed what you just read...

...we have a small favour to ask. We are an independent online magazine and we are very proud of the quality of our content, all of which we generate from our small office in Oxfordshire, UK. A contribution from you will enable us to maintain our independence and continue to share our passion for this world that we all love. As you are probably aware, advertising revenue across all media is falling fast, but we still want to keep our articles accessible to all. If everyone who reads this helps a little, we won’t have to ask for a subscription and will be able to keep doing what we do best, which we hope you appreciate.

Terms and conditions

Shop this article




We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.