By Rachel Garrahan in Los Angeles
Looking at the previews for this week's Couture Show Las Vegas, it is hard to avoid the clean lines of the baguette cut.
Evoking Art Deco elegance and architectural precision, the cut is everywhere - either as a side stone or taking centre stage. We take a look at some of our favourites.
Diamond baguettes are the perfect accent to the strong, angular lines of Monique Pean's modern masterpieces: citrine open cage earrings in recycled yellow gold.
Nam Cho's sapphire and diamond earrings, meanwhile, are a harmonious puzzle of baguettes and round-cut stones in a dazzling blue.
And if the outfit calls for white ice, Cho's convertible Navajo earrings echo a Native American pattern as you've never seen it before.
Suzanne Kalan mixes up the geometry associated with baguettes by scattering them in a jumble around the deep blue of her sapphire earrings.
Nikos Koulis' across-the-finger ring, from the Spectrum Collection, mixes don't-mess-with-me glamour with the colours of the Mediterranean, including emerald baguettes and turquoise.
Jemma Wynne, renowned for her stylish, wearable jewellery, also uses coloured baguettes in her Covet ear cuffs in gumdrop shades of green and pink.
And for sheer simplicity, look no further than Anita Ko's diamond drops, available in white, yellow and red gold, or Octium's minimalist rose gold ring with baguette diamonds. Just don't call them square.
Anita Ko baguette-cut diamond drop earrings, available in white, yellow and red gold.
Jemma Wynne Covet ear cuffs with baguette-cut emeralds and brilliant-cut diamonds.
Jemma Wynne Covet ear cuffs with baguette-cut rubies and brilliant-cut diamonds.
Monique Pean citrine open cage earrings in recycled yellow gold with baguette-cut diamonds.
Nam Cho baguette and brilliant-cut sapphire and diamond earrings.
Nikos Koulis Spectrum collection ring with white and black diamonds, turquoises and baguette-cut emeralds.
Octium rose gold ring with baguette-cut diamonds.
Suzanne Kalan sapphire and baguette-cut diamond earrings.