Chaumet presents two faces of the same woman in its first advertising campaign starring French actress Marine Vacth

Chaumet showcases stunning new Liens, Joséphone and Hortensia jewellery in a provocative new ad campaign starring French actress Marine Vacth.

French Actress Marine Vacth stars in 'The Double Take', Chaumet's provocative new ad campaign

Chaumet has launched a provocative new advertising campaign starring French actress Marine Vacth, the new face of the brand.  

Entitled Double Take, the print ads explore the myth of Narcissus by presenting the viewer with two faces of one woman to evoke emotion, ambiguity and duality.

The stylish images, shot by fashion and celebrity photographer Mario Sorrenti, show Marine in a romantic clinch with herself wearing some of the jewellery house's most stunning creations.

Pieces from Chaumet's newest Liens, Joséphine and Hortensia collections all feature in the ad campaign, which consists of three different photos each with its own theme: The Kiss, Intimacy and Tenderness.

In the only photo released of the campaign so far, Marine can be seen wearing the Liens automatic watch in stainless steel with a black alligator leather strap, as well as two Liens rings in white gold with diamonds and sapphires from the Haute Joaillerie collection. She also sports a diamond pavéd white gold cuff - one of the latest additions to the Liens collection.

The 22-year-old model and actress is best known for playing the lead role in the film Jeune & Jolie (Young & Beautiful), which was nominated for the Palme d'Or at the 2013 Cannes Film Festival.

"[Marine's] grace, a mysterious blend of natural charm and sophistication, and her unique personality, make her the perfect embodiment of the dual game of the 'Parisienne' - both elegant and a rebel," says Chaumet.

Editor's Pick

The Jewellery Editor is for sale

Help us make the future bright

Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow in the hands of a different owner. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform.

We can’t commit to financing the website for much longer so if we don’t manage to initiate any meaningful conversations in the next few weeks, the website will be frozen on 1st April 2018. If and when we find a suitable partner we will revive it and take it to the next stage.

If you are interested to discuss the above, please contact [email protected]

Alternatively, if you are willing to help, you can donate so that in the meantime, we can continue to publish more interesting content.

Terms and conditions

Shop this article

READ MORE

RECOMMENDED

MOST POPULAR

We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.