Hip LA jewelry store Broken English sets up shop in the Big Apple

Broken English, the hip LA jewelry store, speaks the language of contemporary jewelry fluently with its newly opened boutique in Soho, New York.

Broken English vintage domed yellow gold ring with white diamonds, rubies and black enamel ($7,600).

By Rachel Garrahan in New York

Broken English, the trend-setting jewelry store in Los Angeles, opened its doors in Manhattan this fall, bringing its tightly curated selection of vintage and contemporary jewelry to the East coast.

"I've always wanted to open in New York City," explains owner Laura Freedman who, nearly nine years after launching her business at LA hotspot, the Brentwood Country Mart, found the perfect SoHo location at the back of fashion store All Saints.

Laura is well known for her great eye in selecting beautiful and unusual pieces from established and up-and-coming designers. There are hip, everyday gems from Anita Ko and Jemma Wynne; ceramic stacking rings from Inez and Vinoodh in a rainbow of colors; outstanding opals and diamond slices from Loriann Stevenson; and what Laura describes as "one-of-a-kind works of art" from Atelier Zobel in Germany.

A larger store in SoHo allows for more jewelry and more designers. Yossi Harari, Nicholas Liu and Pippa Small are among the brands exclusive to the NYC location.

Laura's eclectic tastes extend to vintage jewelry that she sources from around the world, and her selection includes pieces that look contemporary and trendy. One vintage ruby and diamond hexagon ring fits naturally in to today's geometric trend, while a delicate and beautiful 19th century gold necklace, made with real rose beetles, would quietly glamorize any ensemble.

So, if you are looking for the perfect gift, for yourself or your stylish companion, go to this treasure box of gems where Laura has done the hard work for you.

Broken English, 56 Crosby Street, New York 10012.

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