Bovet watches join historic London jeweller Asprey at its flagship store on Bond Street

British luxury jeweller Asprey opens its doors to exceptional Swiss craftsmanship with Bovet’s latest collection of timepieces.

Inspired by the Ferrari concept car created by the Italian design house Pininfarina in 2013, the Bovet by Pininfarina 2014 Sergio Split-Second Chronograph is a sleek yet robust collaboration that also features Bovet's signature Amadeo® convertible system.

By Victoria Engelmann in London

Historic London jeweller Asprey has set aside part of its flagship store on New Bond Street to welcome Swiss watchmaker Bovet, sealing a partnership between two houses renowned for their impeccable credentials and shared appreciation of luxury.

Bovet is famous throughout the world of watchmaking for creating watches of exceptional mechanical prowess and with refined aesthetics. No newcomer to the metropolis, the original Bovet brothers left Switzerland in 1814 to set up shop in London, one of Europe's leading watchmaking cities and a major trading centre for clocks and watches.

Registered in the British capital as Bovet House in 1822, two centuries later Bovet is back in London on the premises of Asprey's flagship store, which is spread across five Georgian townhouses on New Bond Street.

Bovet collectors will now have access to the Swiss manufacturer's most exclusive timepieces and be able to admire the exceptional hand finishes and decorations of every component of the movement. Bovet watch dials are miniature works of art, with intricate enamelling, gem setting, lacquering and the hallmark Fleurisanne hand engravings for which the company has earned a reputation.

In pride of place is the Amadeo Fleurier Tourbillon Virtuoso III, Bovet's tour de force grande complication with a name to match that combines a five-day tourbillon with a retrograde perpetual calendar. Housed in a 46mm red or white gold Amadeo convertible case, this incredible watch doubles up as a wristwatch, a pocket watch and a table clock.

Whether you are a longstanding admirer of Bovet or a lover of Asprey's jewellery and luxury goods, we are certainly giving our seal of approval to these brands joining forces.

Editor's Pick

The Jewellery Editor is for sale

Help us make the future bright

Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow in the hands of a different owner. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform.

We can’t commit to financing the website for much longer so if we don’t manage to initiate any meaningful conversations in the next few weeks, the website will be frozen on 1st April 2018. If and when we find a suitable partner we will revive it and take it to the next stage.

If you are interested to discuss the above, please contact [email protected]

Alternatively, if you are willing to help, you can donate so that in the meantime, we can continue to publish more interesting content.

Terms and conditions

Shop this article

READ MORE

RECOMMENDED

MOST POPULAR

We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.