Boucheron's Third Dimension

Boucheron's new virtual reality website

MyBoucheron.com is the new site were you can try on rings and watches using the web cam on your computer. Print out the paper cut-outs and try on say the chameleon ring and move your hand around to see the be-jewelled animal from different angles. The new JWLRYMACHINE owl watch is also there to try on as well as other tempting Boucheron delights such as the Macaroon rings. Have fun and play with this very clever piece of technology that brings online shopping one step closer to reality. Or be really sly and take a picture of you  modelling your favourite ring or watch and send it as a not so subtle hint to your dearly beloved. After all, he must be thinking what to get you for Christmas.

Editor's Pick

The Jewellery Editor is for sale

Help us make the future bright

Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow in the hands of a different owner. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform.

We can’t commit to financing the website for much longer so if we don’t manage to initiate any meaningful conversations in the next few weeks, the website will be frozen on 1st April 2018. If and when we find a suitable partner we will revive it and take it to the next stage.

If you are interested to discuss the above, please contact [email protected]

Alternatively, if you are willing to help, you can donate so that in the meantime, we can continue to publish more interesting content.

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