A little shop called Jewellery Theatre on Old Bond Street delivers huge helpings of drama

Jewellery Theatre on Old Bond Street in London lives up to it name, bringing drama to its fantastical jewels, which are all divas in their own right.

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By Maria Doulton in London

A little shop on Old Bond Street - just one door and a single window display - is particularly alluring. The fire-bright colours, swirling shapes, meringue-sized pearls and extravagant designs catch the attention. Step inside the shoebox-sized boutique and you soon realise that Jewellery Theatre is unlike any other jeweller.

This is because Jewellery Theatre aims to bring drama to jewels and considers each of its creations a player in a glittering performance. Not for the faint-hearted or those looking for a discreet little something, these pieces are all divas in their own right. Packed into these jewels, which sing out from the black velvet display trays, are theatrics, fireworks and technical mastery, every one crying out to be noticed.

Jewellery Theatre started life in 1998. Founded in Moscow by Maxim Voznesensky, the house's surprising slices of bejewelled fruits, sprouting, coral-like formations, fantastical plants and animals bursting with colour were soon recognised, winning the Tahitian Pearl Trophy and prizes from the Russian diamond mining company Alarosa Ltd and Baselworld. By 2010, Jewellery Theatre was commissioned to create the crown for Miss Russia and, in 2011, the flagship Old Bond Street boutique opened its doors.

The workmanship necessary to bring about these audacious flourishings of jewellery theatrics is sourced from around the world, with workshops in Italy, Hong Kong, London and Switzerland. The fine micro-pavé settings and degradations of colour found in the rippling shapes that surround the impressive central stones or pearls add to the richness and excitement of these jewels. And there is another little twist: the rings are designed to be both worn and displayed. Each ring has a flat bottom so that it can stand upright and be admired as a sculpture as well as a work of art.

When I recently visited, I was in awe of the Flowers necklace. The colours were so intense I had to look again and again to work out how this chromatic brilliance had been achieved. The secret lies in the quality of the rubies, surrounded by delicate pavé green diamonds and blue diamonds and yet more rubies and sapphires. The effect is as if the stones were plugged into the mains, and that is true drama in a jewel.

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