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Anita Dongre launches new Pinkcity collection of gold jewels

The Pinkcity collection of jewels for men and women, created by Anita Dongre and Jet Gems of India, is inspired by the romantic legend of the pink flamingo.

26 August 2013

By Daisy Tinker

Celebrated Indian fashion designer Anita Dongre recently launched a new collection of gold jewellery in partnership with Pradeep Jethani of Jet Gems.

Pinkcity, a collection of jewellery for both men and women, combines traditional jewellery techniques with Anita Dongre's modern aesthetic. Inspired by the traditional legend of the princess who must wait for the arrival of a pink flamingo before finding her prince, the collection is a metaphor for love and commitment. 

Each jewel is intricately handcrafted in gold and recalls the elegance and grandeur of the royal Moghul era. Incorporating traditional Rajasthani techniques including jadau and meenakari, a method for colouring and ornamenting the surface of metals, precious stones and diamonds set in intricate designs add sparkle to these pretty jewels.

The Nayantara collection for women features jhumkis, polki necklaces and cuffs, while the Anshumat collection includes buttons and cufflinks for men. Both were launched at the Anita Dongre Bridal store at High Street Phoenix, Mumbai.

Commenting on the launch of Pinkcity, Anita Dongre said: "Resonating with the legend of the pink flamingo and its underlying romanticism, the collection is all about revisiting traditional crafts of Rajasthan and celebrating them with the vibrancy of current trends. Jet Gems was a natural choice for us to partner with, given Pradeep Jethani's unparalleled expertise in crafting intricate bespoke jewellery. For him, beauty is in perfection and precision, which is in complete harmony with our brand philosophy."

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