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Hans Wilsdorf, founder of Rolex, launched Tudor watches as a sub-brand offering the same dependability as Rolex, but at a lower cost. The advert was part of a campaign showing real men working in rough conditions with their Tudor watches.

Hans Wilsdorf, founder of Rolex, launched Tudor watches as a sub-brand offering the same dependability as Rolex, but at a lower cost. The advert was part of a campaign showing real men working in rough conditions with their Tudor watches.

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