Zoya jewellery is a chain of luxury diamond boutiques in India owned by the TATA conglomerate, and is the premium brand of the Tanishq fine jewellery business. Zoya is both a product and a retail brand, and is targeted at the discerning, design-conscious woman who is international in her tastes. The boutiques offer mainly diamond jewellery, but also the traditional polki and kundan luxury jewellery.  There's no end to the stories that are told in the Zoya jewellery collections, which is how  Zoya is able to unveil four new collections every year, all equally creative in their own right.

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