Joy is at the base of each creation, and joy is what you notice in people’s eyes when they wear their chosen jewel. Making jewelry is teamwork, it involves much thought and the joint efforts of a team consisting of designers, jewelers and gemologists. There is no difference in the beauty between precious and semi-precious stones. People fall in love with natural gems such as opals or rubies, and others prefer citrines or tanzanites. Roxalana believes that people do choose their jewelry, but it is equally true that jewelry chooses its owner and it is just a matter of time before they meet each other.

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