Based in Geneva, the Swiss watch brand Rolex has been a leader in the watchmaking industry for more than a century. One of the most sought-after brands in the world, its luxury watches are considered masterpieces of timekeeping. Iconic models in the Rolex family include the Oyster Perpetual, Submariner, Explorer, Sea Dweller, Daytona and DateJust. Other iconic luxury watches include the Rolex Milgauss watch, which was designed to combat the effects of magnetism on the movement.

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