About De Beers
De Beers are quite arguably the quintessence of diamond
jewellery, their name being synonymous with them for well over a
century. Founded in 1888, the company seeks to create jewellery
that does justice to the legendary allure of the diamond, intending
to celebrate what they eloquently call "the Fire, Life and
Brilliance" of them. Exclusive, legendary and gorgeously designed,
De Beers is a brand whose pieces appeal to the romance and mystique
attributed to diamond jewellery; and they have attained some of
those qualities for themselves through their vast experience,
understanding, and creation of some of the most coveted diamond
jewellery in the world.