Fortnum & Mason

  • address: 181 Piccadilly - W1A 1ER
  • tel: +44 (0) 207 734 8040
  • tube: Piccadilly Circus or Green Park

Now that 300-year-old Fortnum & Mason has its own jewellery department, there is even more reason to visit this delightfully British emporium.

You don’t really need an excuse to visit one of London’s historic landmark retailers, but there is an added incentive now that this historic department store offers jewels alongside its pickles and pâtes. Far from the bustle of the ground floor, where most department stores strategically locate their jewellery, two floors up is a bijoux of a jewellery section, where you can leisurely view the best of British fine jewellery design. From well-established favourites to young, new talent, this is a mix like no other in central London. This pleasingly diverse selection of jewels graciously displays the depth and talent of Britain’s favourite jewellery designers, and with 30 brands on offer, the prices range from entry-level to five-figure statement pieces.

And after sighing over all the jewellery, you can enjoy a cup of Lapsang Souchong and a cucumber sandwich, knowing that from the Gentleman’s Relish to the diamond rings, the house motto is “we take extraordinary care over the origins of everything we sell”.

Why visit?

Fortnum & Mason offers a one-stop immersion into the luxury British jewellery scene, in gracious surroundings in the very heart of London.

Brands sold:
  • Alex Monroe
  • Annamaria Cammilli
  • Astley Clarke
  • Catherine Zoraida
  • Coleman Douglas
  • Fernando Jorge
  • Georg Jensen
  • Jade Jagger
  • Katie Rowland
  • Kiki McDonough
  • Lara Bohinc
  • Loquet London
  • Lorina Marilyn
  • Melanie Georgacopoulos
  • Missoma
  • Ornella Iannuzzi
  • Polly Wales
  • Stephen Webster
  • Tomasz Donocik
  • YOKO London

Though not an immediately obvious destination for brides-to-be, think twice as Fortnum & Mason offers a different approach. With so many designers in one space, which are able to offer a bespoke jewellery service, this is a good vantage point from which to assess and compare the offerings of some of the hottest names in British design. As the first step in creating a one-off engagement ring, Fortnum & Mason is able to bring the customer and designer together for a consultation.

  • Jewellery repair
  • Vintage jewellery
  • Shipping abroad
  • Languages spoken
    • English


  • address: 181 Piccadilly
  • tube: Piccadilly Circus or Green Park

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