• address: 168 New Bond Street, London - W1S 4RE
  • tel: +44 (0) 207 872 9969
  • tube: Green Park

Visit Bulgari’s newest architectural wonder, where the glamour of Rome comes to London, alongside some of Bulgari’s best-loved jewellery and watches.

English classicism meets Roman grandeur - and a whole lot of marble - in Bulgari’s recently inaugurated New Bond Street boutique. Replicating the layout and materials used in the Via Condotti flagship store, maestro Peter Marino mixes the grandeur of John Soane-style architecture with the rich textures of Travertine, Bois Jourdan and porphyry marble, plus his own very eclectic take on contemporary luxury.

Embarking on a style journey of the house’s 130-year history, all materials were meticulously sourced in Italy, from the sun-dried walnut flooring to luxurious silks and velvets and, of course, the enormous cloud of a chandelier in the entrance from Murano. Climb the chunky marble staircase to access the VIP areas, including the Il Salottino Taylor with a 1960’s feel, which was inspired by the lounge in Rome where Elizabeth Taylor spent many an hour escaping the paparazzi.

Browse all the Bulgari jewellery and watch collections in this vast emporium alongside leather goods and accessories. As a prime location, high jewellery collections that travel the world will make a stop on New Bond Street, as well as a full range of the core collections.

All roads may lead to Rome, but with the arrival of this embassy of Italian style, you can experience its imperial grandeur in W1.

Why visit?

If you love the big, opulent look of Bulgari watches and fabulous jewels, then this temple of Roman delights will transport you straight to Via Condotti - a real treat for glamour lovers as well as fans of contemporary architecture and design.

Over the past decade, Bulgari has been beefing up its watch offering and the now iconic Octo, Bvlgari-Bvlgari, Diagono and Daniel Roth for men, plus the Serpenti, B.Zero1, LVCEA and Bvlgari-Bvlgari jewellery watches for women head up the horological section where Italian style meets Swiss precision. 

Brands sold:
  • Bulgari

Showcasing a rich array of colourful and bold contemporary jewels, Bulgari is not for the shy. Look out for B.Zero1, Serpenti, Divas’ Dream, Mvsa, Monete, Parentesi, Intarsio and Allegra jewels, all exuding the appeal of la dolce vita. Special orders and bespoke services are also available.

Brands sold:
  • Bulgari

The Marryme engagement rings with minimalist and modern lines featuring diamonds will appeal to women looking for a ring with a contemporary look. The Corona, with its crown setting, is an original take on the classic diamond solitaire, while the romantic Dedicata a Venezia design is the most traditional Bulgari engagement ring, along with the Griffe. The edgy and chunky B.Zero1 bands can work as wedding or engagement rings for those women with an independent sense of style.

  • Jewellery repair
  • Watches repair
  • Shipping abroad
  • Languages spoken
    • Arabic
    • Chinese
    • English
    • French
    • German
    • Italian
    • Russian
    • Spanish


  • address: 168 New Bond Street, London
  • tube: Green Park

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