• address: 45 Rue du Rhône / 26 Quai Général-Guisan - 1204
  • tel: +41 (0) 227 327 216

Founded in 1888 by Carl Friedrich Bucherer, this Swiss watch and jewellery store is owned and managed by Jörg G Bucherer, a third-generation family member.

During the 1920s, Bucherer was one of the first retailers to enter into a partnership with Hans Wilsdorf, the founder of Rolex, and today the company's boutiques across Switzerland, Germany, France and Austria offer one of the largest choices of Rolex watches worldwide. Today, Bucherer's Geneva boutique is highly respected by the locals and has always been one of the go-to places for life's special moments. It is particularly appreciated for its own jewellery creations crafted in its Lucerne workshops, its bespoke jewellery service, and its large selection of unique pieces made using natural coloured gemstones and rare pearls. With 125 years of experience and eight watchmakers and one jeweller working in the boutique, Bucherer Geneva is one of the city's most popular watch and jewellery destinations. 

Why visit?

This is the number one multi-brand store for watches and jewellery in Switzerland with an extensive range of well-known Swiss watch brands, jewellery and expert in-store advice.

A wide range of Carl F. Bucherer watches are available in store, which are crafted exclusively at the brand's manufacture in Lengnau, Switzerland.

Brands sold:
  • Audemars Piguet
  • Baume & Mercier
  • Blancpain
  • Chopard
  • Girard-Perregaux
  • Glashutte Original
  • Gucci
  • H Moser & Cie
  • IWC
  • Jaeger-LeCoultre
  • Longines
  • Montblanc
  • Panerai
  • Piaget
  • Rado
  • Roger Dubuis
  • Rolex
  • Swatch
  • TAG Heuer
  • Tudor
  • Vacheron Constantin

Bucherer is famed for its award-winning creations made in its own workshops in Lucerne, crafted from the most precious materials and rare gemstones.

Brands sold:
  • Chopard
  • Royal Asscher

A great selection of Bucherer engagement rings, wedding rings and bridal jewellery are on offer and it is possible to personalise rings with engraving. It is also possible to commission a unique engagement ring. Book a personal consultation at the store, after which Bucherer's designers will interpret your desires and transform them into a unique piece.

  • Jewellery valuations
  • Watch valuations
  • Jewellery repair
  • Watches repair
  • Languages spoken
    • Chinese
    • English
    • French
    • Japanese
    • Portuguese
    • Russian
    • Spanish


  • address: 45 Rue du Rhône / 26 Quai Général-Guisan

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