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De Beers enhances its bespoke engagement ring service For You Forever with a new interactive website

With De Beers' new microsite,, you can browse engagement ring styles online before setting up an appointment to design your dream ring.

24 February 2014

De Beers is launching a dedicated microsite to support its new in-store bespoke bridal service 'For You, Forever'. allows clients to browse through various engagement ring styles as well as set up an appointment at a local store to have their dream ring designed and crafted. 

With more than 2,000 round brilliant and fancy-cut diamonds available through the 'For You, Forever' service, the microsite eases the process by enabling couples to narrow down their selection before meeting with a De Beers Brand Ambassador.

The site also includes a short video that shows clients what to expect from their in-store consultation. As well as sharing the original drawings and inspirations behind each De Beers design, the Brand Ambassador will establish the client's personal preferences with regard to diamond cut, ring design and setting.

Launched in October last year, the 'For You, Forever' bespoke engagement ring service is available at De Beers store worldwide. 

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