De Beers enhances its bespoke engagement ring service For You Forever with a new interactive website

With De Beers' new microsite,, you can browse engagement ring styles online before setting up an appointment to design your dream ring. allows clients to browse through various engagement ring styles

De Beers is launching a dedicated microsite to support its new in-store bespoke bridal service 'For You, Forever'. allows clients to browse through various engagement ring styles as well as set up an appointment at a local store to have their dream ring designed and crafted. 

With more than 2,000 round brilliant and fancy-cut diamonds available through the 'For You, Forever' service, the microsite eases the process by enabling couples to narrow down their selection before meeting with a De Beers Brand Ambassador.

The site also includes a short video that shows clients what to expect from their in-store consultation. As well as sharing the original drawings and inspirations behind each De Beers design, the Brand Ambassador will establish the client's personal preferences with regard to diamond cut, ring design and setting.

Launched in October last year, the 'For You, Forever' bespoke engagement ring service is available at De Beers store worldwide. 

Editor's Pick

If you enjoyed what you just read...

...we have a small favour to ask. We are an independent online magazine and we are very proud of the quality of our content, all of which we generate from our small office in Oxfordshire, UK. A contribution from you will enable us to maintain our independence and continue to share our passion for this world that we all love. As you are probably aware, advertising revenue across all media is falling fast, but we still want to keep our articles accessible to all. If everyone who reads this helps a little, we won’t have to ask for a subscription and will be able to keep doing what we do best, which we hope you appreciate.

Terms and conditions




We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.