Bold ring stacks for the alt bride at Tomfoolery London

Visit the Alt Bride showcase at the North London boutique and you will be rewarded with the UK’s most creative collection of alternative engagement rings.

Tomfoolery bridal stack Katie Lees Ruth Tomlinson Eva Posnel

If you’re not planning on wearing a long white dress on your wedding day, there’s every chance you won’t be looking for a classic solitaire engagement ring. Not so long ago it was tradition to wear a white gown to the church, but today the alternative bridalwear market is thriving. Exactly the same can be said for engagement rings, and it is this anything-goes attitude that Tomfoolery is embracing with its in-store Alt Bride 2019 event – an extensive showcase of contemporary jewels from independent designers that opens up an exciting new world of creativity.

Based in Muswell Hill in North London, the Tomfoolery boutique might be off the beaten track compared to other, more mainstream jewellers, but if you make the journey you will be rewarded with the UK’s finest collection of alternative engagement rings. Among the many names on display are homegrown talent such as Shimell & Madden, Ruth Tomlinson and Shaun Leane, while from further afield are designers including WWAKE and Artemer, whose artisanal designs reimagine the classic solitaire ring for women who want their diamonds to do a lot more than just sparkle.

Mixing different coloured diamonds - white and lemon yellow - creates a subtle but striking contrast in this Tomfoolery bridal stack. Artemer ring (£2,780); Shimell & Madden ring (£4,800); DMD ring (£440); DMD ring (£440).

Running from 23rd March - 4 May 2019 in Tomfoolery’s wedding atelier, the aim of the event is to showcase the sheer variety of rings on show, from writhing gemstone clusters to beautifully individual wedding bands, illustrated by an extraordinary selection of ring stacks that couldn't be more alt bridal. Delicate and bold, diamonds and spinels, even a skull – the only thing that unites them is their uniqueness. The message is clear: your engagement, your rules.

A dusky grey diamond described as "salt and pepper" dominates this beautiful alternative bridal stack at Tomfoolery London. Top to bottom, Ruth Tomlinson band (£880); Polly Wales ring (£12,900); Polly Wales ring (£5,470).

Watch out for one of my favourite designers, Polly Wales, whose whimsical Rapunzel collection I have previously written about on The Jewellery Editor. Since then she has moved to LA and captured the imagination of many alt brides with her artistic, perfectly imperfect designs, and is much loved at Tomfoolery.

Tomfoolery, 109 Fortis Green Rd, London N10 3HP

All designs are also available at

The definition of an alternative bridal ring stack that combines diamonds with a luxe yellow gold skull. Hélène Turbé ring (£364); Polly Wales ring (£4,650); Polly Wales ring (£3,650); Polly Wales ring (£5,995). 

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