As Jaeger-LeCoultre’s artistic director for the past 28 years, Janek Deleskiewicz is the man responsible for dusting off the iconic Reverso watch for its 60th anniversary in 1991, and introducing complications into the stylish Art Deco case of one of the world’s most loved and recognised watches. The Reverso Tourbillon and the Reverso Répétition Minutes are some of his most famous designs, along with the Reverso Duetto dedicated to women. Born on the west coast of France near La Rochelle to Polish parents, his early artistic temperament was reoriented to a more practical career path. Following a degree in technical studies he moved to Paris in 1977. Attracted to the vibrant design and art scene in 1970s’ Paris, Deleskiewicz soaked up the culture, helping organise exhibitions combining technology and the arts at important museums. Industrial design - a way of fusing his artistic talents and technological skills - began to fascinate Janek and led to him working on projects as far apart as designs for TGV high-speed trains and Citroën cars, to ski boots for Salomon and food packaging. Then, in 1987, he was invited to join Jaeger-LeCoultre as the Swiss watch brand’s artistic director. Like the Reverso watch with its two faces, Deleskiewicz cultivates all the facets of his artistic personality. He enjoys jazz music - one of his favourite pieces is John Coltrane’s interpretation of My Favourite Things - Pop Art, playing his saxophone, and surfing - he has not yet given up on the idea of opening a surf museum.