Archive

The 2020 Edelman Trust Barometer: Technology’s role in declining trust and its turnaround potential

Communications firm Edelman released its annual Trust Barometer[1] report last week to coincide with the gathering of world leaders at Davos.  As the most influential, powerful and wealthy were gearing up for a week of talks focused on the future of capitalism and meeting the global goals, the Barometer provided stark insight into the challenges we face.  Fifty-six percent of people believe capitalism does more harm than good.  Forty-eight percent believe the system is not working for them.  Most people feel pessimistic about their futures.  And, perhaps most tellingly, the ‘trust gap’ – the difference in levels of trust between the ‘informed public’ (the wealthier and more educated), and the general population – is growing.