The Jewellery Editor is happy to share the news of the growth of its international commercial teams with the appointment of four new media sales agencies. These commercial teams will be key to fueling the continued growth of our business, bringing much-needed specialist resources and skills to our very niche website.
Our expanded sales force will be spreading the word about the opportunities that the The Jewellery Editor presents, both to our colleagues in the industry and beyond, and why this is the premium site that offers the ability to engage with our discerning readers around the world. Market research carried out by Bright Blue in December 2015 confirmed that our affluent readers have salaries of more than £100,000 per annum and own, on average, 39 pieces of luxury jewellery and watches. As the leading reference in our field - we have been described as the Style.com of jewellery and watches - 35% of our readers complete a purchase after first consulting us for inspiration, and spend on average £10,000 on each item. With a monthly readership of more than 130,000 and a social media reach of almost 2 million per month we are, quite simply, the pioneers in this field with a loyal audience of the highest calibre.
Following the success of our partnerships with Affinity Media in France and Affinity-PrimeMEDIA Switzerland since 2015, The Jewellery Editor has entered into similar alliances in the UK, Germany, Italy and the United States. Christine Pasquier, managing director and co-founder of The Jewellery Editor, explains the strategy: “As our business grows day by day, we felt the need to expand our sales capacity with an international sales team in key locations to better serve our current and potential clients. Having professionals take over these roles allows me to concentrate on the strategic side of our business and for Maria Doulton, my business partner and editor-in-chief, to manage the editorial and social media team.”
Based in London, Mercury Media is one of the longest established international media representatives in the UK and works with leading media owners from across Europe and Russia. David Oliver, managing director, says: “We are delighted to start working with The Jewellery Editor and greatly look forward to developing the advertising base in the UK.” Oliver is supported by Linda Paris, Maeve Proust and Devrim Yildiz.
In Frankfurt, managing director Sabine Fedrovitz heads up the sales operations for Mercury Publicity GmbH and will be looking for new commercial partnerships for The Jewellery Editor. Mercury Publicity represents The Telegraph Media Group in Germany and Russia, and the Figaro Group of France, among other prestigious publishers. Ms. Fedrovitz says: “The Jewellery Editor, a recognised authority in the industry, offers our high-end jewellery clients a fantastic opportunity to present themselves in a high-quality and professional editorial environment, fully dedicated to luxury jewellery and watches, and to reach an audience of lovers of these precious objects.”
Delachi Pubblicitá, led by siblings Maria Vittoria and Federico Delachi, will be covering the Italian territory and, in particular, targeting the international jewellery industry based around Milan and Vicenza - the homeland of jewellery manufacturing in Europe.
Across the Atlantic, Couture Marketing will represent The Jewellery Editor’s commercial interests. Based in New York since 2006, Couture Marketing is a niche firm that represents independent publishers in North America with a deep and proven strategy in the luxury market. Karen Couture, president, has worked in the advertising industry for more than 20 years, honing her skills at Condé Nast and Time Warner. Trey Marshall, vice president, who has been selling print and digital advertising for nearly 20 years with specialist expertise in jewellery and travel, supports her. David J. Glaski, global director of sales, is another seasoned professional on the team who has accumulated more than 20 years of magazine advertising sales experience. Karen Couture says: “Our decision to work with The Jewellery Editor was an easy one - who better to represent an online luxury magazine with a global reach and an affluent consumer base than Couture Marketing? We share similar goals, sensibilities, and impeccable taste!”
Ms. Pasquier says: “Signing up these new agents is a vote of confidence in the future of The Jewellery Editor and we are looking forward to working with this talented and experienced multi-national team of experts, all of which were chosen for their solid reputations and professionalism. Together, we plan to take our six-year-old business to new heights.”