Chaumet has launched a provocative new advertising campaign starring French actress Marine Vacth, the new face of the brand.
Entitled Double Take, the print ads explore the myth of Narcissus by presenting the viewer with two faces of one woman to evoke emotion, ambiguity and duality.
The stylish images, shot by fashion and celebrity photographer Mario Sorrenti, show Marine in a romantic clinch with herself wearing some of the jewellery house's most stunning creations.
Pieces from Chaumet's newest Liens, Joséphine and Hortensia collections all feature in the ad campaign, which consists of three different photos each with its own theme: The Kiss, Intimacy and Tenderness.
In the only photo released of the campaign so far, Marine can be seen wearing the Liens automatic watch in stainless steel with a black alligator leather strap, as well as two Liens rings in white gold with diamonds and sapphires from the Haute Joaillerie collection. She also sports a diamond pavéd white gold cuff - one of the latest additions to the Liens collection.
The 22-year-old model and actress is best known for playing the lead role in the film Jeune & Jolie (Young & Beautiful), which was nominated for the Palme d'Or at the 2013 Cannes Film Festival.
"[Marine's] grace, a mysterious blend of natural charm and sophistication, and her unique personality, make her the perfect embodiment of the dual game of the 'Parisienne' - both elegant and a rebel," says Chaumet.
