Vacheron Constantin to open boutique on Bond Street
By the end of June, the oldest watch company in the world, Vacheron
Constantin, will be the newest addition to London's esteemed
Bond Street. The brand-new shop will open up the rich and beautiful
world of this Geneva watch house to its British and international
clients. And Vacheron Constantin is looking to the long term. Its
first boutique in Geneva opened over 100 years ago "en l'Ile" and
is still there today, in the very same building.
Founded in 1755 in Geneva, Vacheron Constantin has been making
exceptional watches since its founder Jean-Marc Vacheron opened the
doors of his workshop. Known today for its exquisite complications
as well as its refined aesthetics, Vacheron Constantin prides
itself on upholding traditional crafts such as enamelling and hand-
and machine-turned engraving, as well the highest level of
The full range of collections will be on display in the
boutique, all of which bear the coveted Seal of Geneva. These
include the classic lines of the Patrimony family; the elegant
'tonneau' or barrel-shaped Malte family, named after the Maltese
cross that is the symbol of this house; the Quai de L'Ile family of
watches, which can be personalised; the sporty Overseas family; the
assymetrical 1972, with its bold case shape; and "Historiques",
which bring designs from the house's extensive archives back to
Of particular interest to watch enthusiasts are the house's
'Metiers d'Art' limited-edition watches. Each year a new series is
produced, and each brings together the many skills housed in
Vacheron Constantin's ateliers. Enamellers, gem-setters, engravers
and watchmakers unite to create unique works of art, using the dial
as the canvas for exploring rare craftsmanship.
This year's 'Metiers d'Art' collection is called 'Florilège'.
Inspired by the 18th-century British botanical drawings from the
famous 'Temple of Flora' book, published by Robert Thornton in
1799, the watches are as much works of art as they are timekeepers.
Each of the three variants is decorated by well-known enamellist
Anita Porchet. Antique tools and even machinery is restored to be
able to produce the elaborately decorated dials that make up the
Métiers d'Art watches. The Florilège watches employ a 50-year-old
guilloché or hand-turn engraving machine to create the delicate
textures engraved onto the gold base plate of the dials. Two
version have been created, one with 64 brilliant-cut diamonds set
into the bezel, limited to just 20 pieces, and a second one with
baguette-cut diamonds, of which only five will be made. It will
only be available in Vacheron Constantin boutiques.
The good news for visitors to Vacheron Constantin's new London
boutique is that these 'Florilège' watches will only be available
there until they are distributed to other select Vacheron boutiques
around the world. If you have your heart set on one of these
exquisitely feminine watches, London is the place to see them.
Adding to the anticipation surrounding the launch of the Bond
Street boutique, Vacheron Constantin will be present at Masterpiece
London 2013 from the 27 June to the 3 July, where it will show the
new 'Florilège' watches, as well as a range of dazzling women's
Kalla diamond jewellery watches and some highly complicated and
rare watches for men. So if Vacheron Constantin is your passion,
London is the place to be this month.