Boodles gives back with the GREAT bangle
Boodles has partnered with the GREAT Initiative
charity to create the GREAT Boodles Bangle. Founded by Mariella Frostrup
and with Oscar-winning actress Renee Zellweger as patron, the
charity aims to "celebrate a woman you value and help the millions
who this world doesn't value enough".
GREAT is an acronym for Gender,
Rights, Equality, Action, Trust, a more-than-fitting name because
it is with real conviction that the charity seeks to help women
fighting for their rights in parts of the world where those rights
are few. 100% of all profits go directly to charities that work
with grassroots organisations seeking to educate, empower and
liberate women in the communities that need it most. And what a way
to give too: Boodles' Rebecca Hawkins has designed an elegantly
powerful bangle that perfectly captures the steadfast strength and
beauty of empowered women the world over.
It's impressive to see a jewellery
house take on a cause with such conviction, and to match the ideals
of a charity so emotively. For sale online on Boodles' own website, the
bangle is available in two different but equally impressive
editions. For £220 you can slip on the solid-silver GREAT Bangle,
with yellow gold and yellow sapphire detailing. For £10,000, the
delicate bracelet has been covered in white diamonds, at the centre
of which is a yellow diamond-studded heart.
There will also be a special
photographic exhibition launched to mark the occasion. Entitled
GREAT Embrace, it features portraits of some very familiar faces,
including Renee Zellweger, Naomi Watts, Jemima Khan, Davina McCall,
Jo Brand, Alice Temperley, Mariella Frostrup, Emma Freud and also
Olympic gold-medal athletes. Dubbed "superwomen celebrities" by
Boodles, the photos are by Jonathan Glynn-Smith.