Tanishq the Indian Wedding Jeweller
Text by Preeta Agarwal
Indian bridal jewellery is well known for its visual appeal, but
the reason why every bride or married woman adorns herself with
beautiful jewels goes deeper than that. It is said that Indian
cultures change every 100km and so do its people, rituals,
language, food and everything in between. However, the tradition of
wearing bridal jewellery - which dates back 5,000 years - has
strong roots across all cultures and remains an integral part of
the Indian lifestyle.
part of the Tata Group, was coined from a combination of Tata/Tamil
Nadu and Nishq(meaning a necklace of gold coins) and, again, from
Tan, meaning body and Ishq, meaning love. Launched in 1994, Tanishq
has become synonymous with craftsmanship, exclusive designs
and exceptional quality. With over 6,000 individual pieces made
from 18 and 22ct gold, Tanishq is India's first and largest jewellery
retail store, with 138 exclusive boutiques in 80 cities and a
where you can buy online.
Specialising in jewellery that makes you want to marry, Tanishq went
from being simply The Indian Jeweller to Tanishq - The
Indian Wedding Jeweller. True to tradition yet contemporary in
design, Tanishq jewellery captures the beauty of an occasion, from
your engagement to your wedding reception, with fabulous, ornate
creations in gold, diamonds, Kundan, Polki and precious stones in
The Tanishq bridal collection is divided into themes, based on
the regions in which different styles of bridal jewellery are worn.
In the north Indian state of Punjab, theVivah (wedding) is an
all-night celebration filled with love, laughter, the exciting
sound of thedhol (drums) and spirited bhangra dancing. Befitting of
a spectacular Punjabi wedding, Tanishq's Amritsari Jadau necklace
is crafted using the age-old tradition of working with gold sheet,
creating an illusion that the stones are not set into the precious
metal but part of it. The maang tikka (hair ornament) rests on the
forehead, while a regal-looking necklace and earrings, plus
exquisitely carved bangles, complete the set.
In the west, Marwari (state of Rajasthan) & Gujarati
weddings are extravagant occasions, with ornate decoration, lavish
feasts, spectacular outfits and elaborate wedding ceremonies. This
opulence is brought to life beautifully in a wide variety of
neckwear, earrings, rings, borlas (head ornament), naths (nose
ring), baju bandhs (arm bands), chudisandkangans (bangles).
Since the days of Rajput royalty, Rajasthan has been famous
worldwide for the antique craft of Kundan, an intricate form of
jewellery-making incorporating gold and uncut diamonds, making it a
popular choice for weddings. Gujarati versions feature intricate
work with gold sheet, with less of a focus on the Kundan style.
Perfect for either occasion, Tanishq's Kundan Polki jewellery is
handmade by a craftsperson with decades of experience, blending
modernity and tradition while remaining true to its origins.
The Maharashtrian Lagan (wedding) reflects the state's vibrant
and playful culture. The region has a long coastline, and the
locals have formed a strong attachment to pearls. Thenath-
introduced to the Indian culture by the Mughals -traces its origin
to the Middle East and has become an emblem of marital blessedness.
In the north and west, brides wear a round gold ring while,
traditionally, Maharashtrian brides choose a pearl and coloured
stone, ambi (paisley) shaped nath. Tanishq offers
contemporary versions of the nath and themundavalya (strings of
pearls or flowers worn on the forehead), made from gold beads,
diamonds and precious stones and pearls.
The eastern Bengali wedding is defined by its rich and
distinctive heritage. The sound of a conch-shell blowing,
accompanied by the unique ululation of the womenfolk, sets the mood
for the pre-wedding ceremonies and rituals. TheBiyaah (wedding) in
Bihar mirrors the simplicity of the earthy roots in which the state
takes pride. Tanishq's intricate gold jewellery will appeal
to brides' fondness for plain gold adornment in both of these
states, with necklaces that look fabulous worn in layers and row
upon row of broad gold bangles.
Travelling south, weddings are rich in customs and details yet
rooted in simplicity in the states of Tamil Nadu, Kerala &
Karnataka. Here, the aroma of fresh jasmine, the abundance of rice
grains and the rich colour of turmeric all signify sacredness.
Tanishq's gold and ruby-encrusted Mangamalai (garland of mangoes)
symbolises abundance, the traditional armlet Vanki ensures no
part of the bride's arm is bereft of gold finery, and the Shringar
patti (head ornament) - set with deep-red precious stones and
pearls - will transform a demure bride into an elegant princess.
These Tanishq pieces feature artistic depictions of Gods, flora and
fauna worked into the famous Nakashi (stampwork) style. The
exquisite Lotus necklace, in gold, diamonds and precious stones,
pays tribute to the sacred lotus flower, which represents purity