Chopard brings Marilyn to Cannes
May 16th sees the beginning of the 65th Cannes Film
Festival, when the very best of cinema from around the world
will cram the Croisette and the legendary red carpet. As
ever, Chopard will
be there, introducing something new with the help of none other
than Marilyn Monroe herself.
Five decades after her death, Monroe will be everywhere you look
at the 2012
Cannes Film Festival: be it as the official face of the
Festival or in the Chopard lounge
at the Hotel Martinez, which will host a preview of the photography
exhibition Marilyn Forever featuring 25
unpublished photographs of the blonde bombshell by Milton Greene.
These unseen photographs are a revelation and the source of
inspiration for Chopard artistic director and co-president Caroline
Scheufele who has designed a jewellery collection in tribute to
Marilyn. The centrepiece is a necklace of cascading heart-shaped
briolette and brilliant-cut diamonds and a fitting tribute to the
girl who sang Diamonds are a Girl's Best Friend. The
necklace will be worn by supermodel and friend of Caroline
Scheufele Eva Herzigova on the Festival's opening night.
The 65th Cannes
Film Festival runs from 16th to
27th May, and the exhibition preview
of Marilyn Forever will run in tandem at
the Chopard Lounge
in the Hotel Martinez, before touring the world. For any admirers
of Monroe this exhibition is highly recommended as photographer
Milton Greene had a legendary friendship with her and these photos
promise to show just that, with Marilyn herself once telling him,
"You made me interesting." I can almost hear her cooing those
words.