TAG Heuer unveils their newest ambassador
After weeks of anticipation and waiting we can finally reveal
that the newest ambassador for TAG
Heuer is none other than Hollywood starlet Cameron Diaz.
Not only is she the newest face in a long line of legends to front
the brand to the world, but she is also the proud muse for TAG
Heuer's new Link Lady collection, which is dedicated to
beautiful and rebellious women around the world. In fact her
selection is very much the rebel with a cause, the
exposure gained from her three-year association with these fabulous
timepieces helping to raise awareness of programs that empower
women, such as UN Women: "I am deeply appreciative that TAG
Heuer shares my desire to support women who are not free
to pursue even the most basic goals, simply because of their
gender".
The Link Lady collection and TAG
Heuer are the perfect match for this talented bombshell,
her experience with outright box-office hits such as There's
Something About Mary and The Mask to her
BAFTA-nominated turn in cult classic Being John Malkovich
reflecting TAG Heuer's innate ability to make watches
that challenge preconceptions about luxury watchmaking, as Diaz
says herself "I love the fact that TAG
Heuer challenges the rules and thinks outside the box and
I'm honored to be associated with such an iconic and
forward-thinking brand". Speaking of the collection itself the
actress explained: "I want a watch that is more than just a
timepiece, it should be like my favorite piece of jewelry. The new
Link Lady is modern yet timeless, sexy and elegant and I'm equally
comfortable wearing it on the red carpet or in my day-to-day life."
The watch is certainly that, it's deliciously soft edges belying
the formidably characteristic link design of the TAG
Heuer brand.
The watch is notable for moving the brand into more feminine
arenas so effortlessly that it's clear that Diaz's involvement is
much more than a simple branding opportunity, but something she is
genuinely enthusiastic about, "It is exciting to me to be a part of
TAG's continuing evolution from a very masculine image to embracing
the concept of more feminine, glamorous timepieces. The Link
Lady captures the spirit of the modern woman, much like the
traditional TAG designs embody the adventurous man." Taking her
place in the great pantheon of Ambassadors, she follows in the
footsteps of other screen legends such as Steve McQueen and
Leonardo DiCaprio - yet her using the Link Lady to highlight
women's issues in particular is what sets her apart from many of
them. "I appreciate TAG
Heuer's social responsibility," she says, "it is
very important that companies and individuals strive to make our
world a better place and I'm happy to be involved with a company
that understands that".
With BaselWorld 2012 in full swing, this was the perfect time to
unveil this fabulous new timepiece and the devastatingly gorgeous
new ambassador with it; the perfect match of ambassador and brand,
here is a watch that is elegant, understated, and for women
everywhere.
