Video of Backes & Strauss at the Monaco WPHH 2011

Leading commentary on jewellery and watches
by Maria Doulton

dandy

I went to the World Premiere of Haute Horlogerie and Jewellery in Monaco to see Backes & Strauss' present its new diamond watches.

<noframes> <object width="149" height="84"> <param name="allowfullscreen" value="true"> <param name="allowscriptaccess" value="always" /> <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=30390320" /> <embed src="http://vimeo.com/moogaloop.swf?clip_id=30390320" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="149" height="84"> </embed> </object> </noframes>: Backes & Strauss, the oldest diamond company in the world, showed its latest collections of diamond watches to the world at the Monaco World Premiere of Haute Horlogerie. Come and meet the Regent Princess and the Beau Brummell and find out what makes an Ideal-Cut diamond so very special.

: Detail of the crown of a Backes & Strauss watch. Note how the diamond is set point-down creating a smooth surface and lots of fire.

: Backes & Strauss Regent Princess in rose gold with 326 ideal-cut diamonds weighing close to23 carats of diamonds in the bracelet and case.